Well contrary to popular belief some people within the fashion industry truly are eco friendly and environmentally conscious. Lately, since it seems that every news report deals with how we're all going to die due to the ozone layer depleting, it was only a matter of time before the fashionistas jumped on the "green" wagon. Many new clothing lines have gone into production solely to promote environmentally safe clothing. This could be a designer's decision to use only 100 percent cotton clothing, or not use specific dyes within their clothes.
A majority of people have heard of American Apparel which sells simple but fashionable clothes at a reasonable price. The difference between American Apparel and other companies is that their clothing is made from 100 percent ring spun combed cotton, which isn't a synthetic material. The organic material will in no way hurt the environment or the clients. American Apparel is also seat shop free, that is they pay their workers a fair wage and work them respectable hours, which usually doesn't occur in international manufacturing shops. On top of looking good in your clothes, you can also play a big part in helping out the world, or what's left of it.
Coolhunting.com is a new website that specializes in finding its consumers the most stylish, yet eco friendly clothing. MomiMomi has consistently been one of Cool hunting's most-liked t-shirt lines. One of the designers is going green with his new line, Green Tee Clothing Company. Now based in Florida, designer Danny Leder launched the collection printed exclusively on organic cotton using only water-based inks last month at the Project tradeshow.
Although researching the type of material that goes into your clothes and finding out how much a person across the ocean is getting paid for assembling clothes seems boring, it is very necessary in today's society. Being educated and fashionable will always be a plus anywhere you go. So, look at the broader picture. If the Ozone layer depletes, at least it won't be your fault!
