Social Media

Introduction

Morehouse College encourages the leveraging of social media tools to help deliver our messages effectively to a variety of users. With this in mind, we encourage our students and employees to embrace social media sites as easy-access venues for streamlining processes and enriching communications and engagement. While we are excited about these resources, we want to make sure that you - our social media users - are aware of your rights and boundaries. Departments and units should consider their messages, audiences, and goals when designing social media sites, as well as a strategy for keeping information on these sites up-to-date. Please review the Social Media Guidelines for more information.

Registering and maintaining your site

Register your site with the Office of Strategic Communication. To register, please contact Synera Shelton. Registering your site will allow your site to be added to the Morehouse Social Media Directory

Guidelines for Administering Social Media Sites

This document outlines the responsibilities of those posting to social media sites on behalf of the Morehouse College and the responsibilities of managers who supervise such sites.

Social Media Guidelines When Posting on Morehouse's Behalf

  • Maintain Emerson College Confidentiality Do not post confidential or proprietary information about Emerson College, its students, its alumni, or your fellow employees. Use good ethical judgment and follow the College’s policies and federal requirements, such as the Health Insurance Portability and Accountability Act (HIPAA) of 1996 and the Family Educational Rights and Privacy Act (FERPA). Review Emerson policies for more information on your responsibility as an Emerson employee.
  • Maintain Privacy Do not discuss a situation involving named or pictured Emerson community members on a social media site without their permission. As a guideline, do not post anything that you would not present in any public forum. Additional information on the appropriate handling of student and employee information can be found here.
  • Be Thoughtful Before composing a message that might act as the “voice” or position of the College or a school/department, please discuss the content with your supervisor or the dean/chair of the school/department or his or her delegate. If you ever have any question about whether a message you are crafting is appropriate to post in your role as an Emerson employee, talk with your supervisor before you post.
  • Respect College Time and Property It’s appropriate to post at work if your comments are directly related to accomplishing work goals, such as seeking sources for information or working with others to resolve a problem. You should participate in personal social media conversations on your own time.
  • Be Responsible What you write is ultimately your responsibility. Participation in social computing on behalf of Emerson is not a right but an opportunity, so please treat it seriously and with respect. Keep in mind that if you are posting with a College username, other users do not know you personally. They view what you post as coming from the College. What you say directly reflects on the College. Discuss with your supervisor the circumstances in which you are empowered to respond directly to users and when you may need approval.
  • Be Accurate Make sure that you have all the facts before you post. It’s better to verify information with a source first than to have to post a correction or retraction later. Cite and link to your sources whenever possible––that’s how you build community.
  • Frequency
    • Assign an administrator who regularly monitors postings and content.
    • Create a content calendar with pre-planned content for slow periods. Aim for standard times for postings and updates.
    • Consider managing your social platforms via Hootsuite to communicate with multiple admins and monitor communications from students and/or the public.
    • While the recommended minimum frequency is once to twice a week, be sure not to overload your followers with updates.Stagnant Accounts.

Web Services reserves the right to disable or temporarily unpublish Emerson College social media accounts that are dormant (no posts, no activity) for more than SIX months, as such stagnancy reflects poorly on the College.

  • Admins When page editors and administrators, especially students, have left the college and no longer require access to social media accounts, you must update/adjust your page roles immediately. Please contact Synera Shelton any time an admin is removed or added.
  • Proper Branding Abide by the College Identity Standards. For social media profile avatars, Web Services will provide a template upon request of a new page.

Social Goals and Strategies:

1. Share Morehouse’s best content to raise brand awareness.
2. Listen, engage and learn. 
3. Tell the Morehouse Story.
4. Act as “One Morehouse.”
5. Communicate in a Crisis. 

Popular social media platform how-to and best practice guides

If you have any questions about this site, please send a message to the site administrators.


Sources

Portions of this document have been adopted from the following sources:


DePaul University. "Social Media Guidelines." 2006. http://brandresources.depaul.edu/vendor_guidelines/g_recommendation.aspx.
Baird, Derek E. "Social Identity, Knowledge Management, and Member Roles in Online Communities." Barking Robot. 6 October 2010. http://goo.gl/8MDVW.
Emerson College. "Social Media Guidelines." 2016. http://www.emerson.edu/policy/social-media-guidelines.