Annual Funds Face Challenges in an Age of Involved Donors
30 Jul 2013
Posted by Morehouse News
“Tradition.” “Legacy.” Those are the words that fund raisers once used to inspire donors to give to their alma maters.
Not anymore, says Jon Hysell, executive director of annual giving at Hamilton College, where more than 170 annual-fund officers convened last week to exchange knowledge about the once-dependable workhorse of academic philanthropy. “These words just aren’t as captivating to young alums in particular, who have a myriad of choices thrown at them everywhere they look,” he says.