WEB POLICY

Contents

• Use of College Name, Seal and Marks
• Copyright
• Student Information Disclosure
• Privacy
• Accessibility
• Links to and from Non-College Web Sites
• Personal Web Pages
• Hosting
• Advertising, Sponsorships, and Partnerships
• Fundraising
• Review Process: E-Business, E-Commerce, Dot.Com Sites, and Portals
• Additional Applicable Policies
• Policy Violations
• Policy Review
• Style Guidelines
• Other Resources
• Administration and Information

Use of College Name, Seal, and Marks
The college's name, its seal, the word mark, and the athletic Maroon Tiger are among the words and symbols that are trademarked by the college and protected by law. The MC Office of Legal Council regulates use of college trademarks, including use on web sites.

The Office of Communications Visual Identity Program provides information on use of these marks by faculty, staff, students, and alumni of Morehouse College.

Copyright
All electronic publications must follow college and legal standards regarding copyright. Web publishers must secure permission from the owner of the copyright when including copyrighted or trademarked material such as text, photographs, audio, video, graphics, maps, or logos, and include a permission statement or disclaimer as required by the owner of the copyright or trademark. For more information on copyright, see the U.S. Copyright Office web site.

Student Information Disclosure
The disclosure of information about students is governed by the Federal Family Educational Rights and Privacy Act (FERPA). The registrar's web site describes guidelines for release of student information under FERPA. Faculty is advised to consult FERPA guidelines prior to posting student information on their web sites.

Privacy
Web sites that collect individually identifiable information must provide a privacy statement. The statement must be clear and easily accessible, and should cover the Federal Trade Commission's five core principles of privacy : notice, consent, access, security, and enforcement. Web sites that collect individually identifiable information and provide services to children 12 and under may also be required to comply with provisions of the Children's Online Privacy Protection Act.

Accessibility
In compliance with Section 504 of the Rehabilitation Act, the Americans with Disabilities Act, and college non-discrimination policies, all electronic publications, to the extent feasible, must be made accessible to people with disabilities. If it is not feasible, alternative methods must be made available to complete the same tasks.

Links to and from Non-College Web Sites
Links from a Morehouse College page to any non-college site must not imply college endorsement of the site's products or services. A disclaimer must be included unless it is clear from the context that the college does not endorse the product or service. The disclaimer is:

Links on these pages to non-college sites do not represent endorsement by the Morehouse College or its affiliates.

The college welcomes links to its web site for educational or informational purposes. However, the link must not imply affiliation with or endorsement by the Morehouse College.

Personal Web Pages
Personal web pages created by faculty, staff, or students are the sole responsibility of their authors. As a service and for informational purposes only, the college may provide lists of and/or links to personal web pages. The college is not responsible for and does not monitor the content of these pages.

However, the college may investigate complaints, and may remove or limit access to web pages that are deemed unacceptable. Since access to College web space is a privilege, acceptability will be determined primarily on how closely the content of the site is related to the individual's role in the college's mission of teaching, research, creative work, and public service.

Personal web pages are subject to all existing laws and college policies, and may not be used to promote businesses, goods, or services; for advertising; or to provide financial gain for any individual or organization.

Personal pages must not convey the impression that the author is representing, giving opinions, or otherwise making statements on behalf of the college or any unit of the college. A disclaimer must be included unless it is clear from the context that an author is not representing the college. The disclaimer is:

The opinions or statements expressed herein should not be taken as a position or endorsement of Morehouse College.

Hosting
Web sites covered by this policy are prohibited from hosting pages on behalf of individuals and organizations that are not affiliated with the college. Personal web sites may not host pages for individuals other than the owner. Students' personal sites may not host pages for organizations other than groups with Student Services. Faculty and staff may host pages on personal sites for college departments and organizations, though it is recommended that official pages be located on www.morehouse.edu.

This policy is not meant to prohibit official units of the college from providing information on conferences and other activities jointly sponsored by the college and unaffiliated organizations, as long as the college's role and participation is acknowledged. Exemptions to this policy may be considered when hosting a web page will serve the college's mission of teaching, research, creative work, and public service. For information, contact webmaster@morehouse.edu.

Advertising, Sponsorships, and Partnerships
Advertising: To protect the educational nature of Morehouse College web sites, and to preserve their primary role in support of the mission of the college, advertising is prohibited on www.morehouse.edu .

Co-branding, hyperlinked logos, link exchanges, and associate, affiliate, and referral programs are among the items that will be considered advertising if compensation is exchanged or anticipated. Text links provided for informational purposes or as part of a comprehensive list of sources will not be considered advertising unless the purpose is to promote a product or service.

This policy is not meant to prohibit auxiliary-funded departments from providing appropriate information on their products and services.

Sponsorships: Sponsors may be acknowledged on official college sites related to college-sponsored artistic or cultural programs, conferences, or special events. These acknowledgments must be supported by a written agreement between the sponsor and the college entity that specifies a limited term, typically concluding with the end of an event or series.

Acknowledgements may include the sponsor's corporate name or logo, but may not include a URL, street address, telephone number, e-mail address, hyperlink to a web page, product name or service information, call to action, or comparison. The acknowledgement must include a disclosure such as "The Artist Series acknowledges the support of these sponsors" and may not imply endorsement by the college.

Corporate logos are restricted to a maximum area of 70 x 70 pixels, unless they are located on separate pages within the site that list only sponsors. On sponsor-only pages, logos may be as large as an area of 100 x 100 pixels. Images must reside on and be under the control of the college site, and may not be animated or interactive. Logos should be subordinate in size and placement to page content and college marks.

Sponsors are not entitled to display college marks on their web sites without prior written consent from the Office of Legal Council.

Partnerships: Official college sites covered by this policy may acknowledge business partnerships for services provided at no cost that assist the college in achieving its mission; for example, access to an online research service or a search engine. Otherwise, all the provisions for sponsorships apply to partnerships, except that logos may be hyperlinked to the service provided.

Fundraising
The Campaign for a New Century and activities authorized by the President such as the Morehouse Capital Campaign are the sole entities authorized to conduct fundraising via pledge forms or direct contributions on the Morehouse College web site. Faculty, staff, and students may not conduct fundraising campaigns on their personal pages, or link to a fundraising page.

Fraternities and other service organizations may describe philanthropic efforts on their web sites, and provide a street address and phone number for contributions.

Review Process: E-Business, E-Commerce, Dot.Com Sites, and Portals
Since shopping/advertising portals and other e-business/e-commerce activities may have a substantial impact on the college, agreements to develop these services must undergo a campus review process. All existing and future contracts will be subject to this review.

Official college units seeking to develop dot.com sites, portals, e-business, e-commerce, co-branding agreements, and related services must seek approval from the following areas: Legal Council, Information Services, Office of Communications. Proposed e-commerce contracts and agreements may only be forwarded for an "e-business review" with the approval of the appropriate vice president.

Policy Violations
Violations of college policy on web pages may result in restricted access to college computing resources; removal from menu pages, indexes, and search results on the Morehouse College web site; and/or removal from the server pending appeals, disciplinary, or legal procedures, according to the violation.

Policy Review
To quickly respond to new issues and changes in technology, this policy may need to be updated by an expedited review process. Under this process, proposed changes to web policy will be reviewed and approved by the Office of Communications, Information Services and Legal Council.

Style Guidelines
In addition to the regulations and requirements listed above, Morehouse College web publishers must comply with the Campus Web Identity Standards and the Style Guide.

Other Resources
The following links point to Campus web sites that provide instruction or guidance in the creation of web sites.

• Web Identity Standards
• Morehouse College Visual Identity Program
• Office of Web Services, Information Services
• Information Technology Services

Administration and Information
This policy will be managed by the Office of Information Services in cooperation with Office of Communications. Questions and requests for exemptions should be sent to webmaster@morehouse.edu.