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IDENTITY & PUBLISHING STANDARDS |
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Morehouse
College encourages faculty, staff and students to publish freely
and openly on the World Wide Web (WWW) within the constraints of
existing laws and policies. This document defines the policies and
procedures that pertain to creating material for publication on
Morehouse College’s Web Site (http:/www.morehouse.edu) and on an
internal intranet site associated with the web site (http://cp1.morehouse.edu/).
The College
maintains its World Wide Web site to support and advance its mission
of teaching, research and public service by giving key external
and internal constituencies access to timely and accurate information
about the College and its individual offices, divisions, and programs.
The College encourages the creation of web material that supports
these objectives and when appropriate publishes such material on
its web site.
Scope
The standards, policies and guidelines in this document apply to
all members of the Morehouse College community including faculty,
students, student organizations and staff. All standards, policies
and guidelines are effective whether at Morehouse College, including
the College dormitories, or by off-campus access. Documents that
are electronically generated for general distribution from Morehouse
College network servers include, but are not limited to: college
procedures, departmental procedures, official college pages, unofficial
college pages, faculty pages, instructional documents, staff pages,
student pages, student organization pages and administrative documents.
Organization
The College Home Pages are the "main entrances"
to the College's electronic communication network which is comprised
of the following:
- Official
Home Page (www.morehouse.edu)
- About Morehouse
- Academics
- Admissions
- Athletics
- Campus Life
- TigerNet
Departmental
Web Pages are the pages for College academic departments
and administration offices. They are the responsibility of the department/office
heads and the home page must contain the correct College nameplate
(Morehouse College--see the Visual Identity Guide) and logo. A faculty
or staff member must monitor student academic clubs or interest
groups under the auspices of a department or office. These pages
must also contain the College visual identity elements, and may—at
the request of the mentor or College administration—include an additional
clarifying statement.
Centrally
Supported Web Pages are pages that run across department
or departmental/office lines, such as "news and events"
pages, interim courses and the like. The Office of Communications
will help decide which office is ultimately responsible for any
page; these home pages also must contain the College's visual identity
elements.
Student
Organization Web Pages are pages for the use of Student
Services-chartered organizations, found within TigerNet, and periodically
reviewed by the organization's faculty or staff mentor. These pages
must contain the College visual identity elements, and may—at the
request of the mentor or College administration—include an additional
clarifying statement. In addition, all student organization web
pages/websites must be hosted on one of the institution's designated
web servers and not by a third-party company. The .edu extension
must accompany all websites that are associated with organizations
chartered by the College.
Personal
Web Pages are pages designed by and for the academic benefit,
information and enjoyment of individual faculty, staff and students
of the College. These pages are not linked directly to the College's
Home Page and do not have to comply with identity standards of the
College. A disclaimer must accompany the first personal web page.
All content on Personal Web Pages must comply with the spirit and
specific content of Morehouse College’s Student Conduct Code, and
prohibits such things as dishonesty, racial or sexual harassment,
profane or obscene language and other policy violations. Students
who publish web pages found in violation of the conduct code are
subject to the same disciplinary procedures as listed within the
Student Handbook. Employees should review the Employee Handbook
For Non-Faculty for conduct codes and disciplinary procedures. In
addition, no commercial business endeavors (profit or non-profit)
are to be conducted through personal pages on the College system.
While Personal Web Pages will not be regularly reviewed and monitored
by College personnel, violations that come to the attention of the
College will be reported to the appropriate campus conduct boards.
Website
Management/Responsibilities
To facilitate the development and maintenance of web content, the
College authorizes appropriate administrators, deans, and faculty
members to publish material on a College file server that functions
both as an internal web site (intranet) and as a staging platform
for material that intended for publication on the external web site
(http://www.morehouse.edu).
All individuals
placing material on the Morehouse College web site, on its intranet
site or on TigerNet must abide by all applicable College policies
and regulations as well as with all applicable federal and state
laws and regulations, including those dealing with copyright and
use of the Internet. Questions concerning such laws and regulations
should be addressed to the College's General Counsel.
All pages on
the College's web site must adhere to and reflect current College
publishing policies and practices and, to the extent possible, must
be kept timely and accurate.
CONTENT SPECIFICATIONS
1. TEXT - All textual content must be copy ready (edited
and proofed). IS will only be responsible for the technical development
of the provided material and will only correct errors that become
apparent through routine spell checks.
2. PHOTOS, GRAPHICS - All photographs must be in jpeg or
jpg format. Graphics or line art may be sent in the gif format.
Submit all photos and graphics with 300 dpi resolution. Pertinent
reference information should be sent along with all photographs
and graphics.
3. FORMAT - Information (text only) must be received via
e-mail as an attached Microsoft Word Document. If the attachment
is too large to send via e-mail due to in-house mail server size
limitations, information may be provided on a 3.5” floppy diskette,
100 MB zip diskette, or cd-rom.
4. REFERENCE INFORMATION – The following information must
be provided before requested updates can be completed.
a. URL – The requested web updates should reference the
specific web page to be updated by URL (i.e., http://www.morehouse.edu/webservices/updates.html).
b. TITLE/KEYWORDS/DESCRIPTION – For each new page created,
a general description and a set of 25 relevant keywords must be
submitted for search engine indexing purposes.
c. LINKS - Any content containing links should list the
complete URL within parenthesis next to the text that is to be linked.
d. PUBLICATION DATES – Web update requests should include
a Start Run Date (the date in which the material should be published
online) and an End Run Date (for calendar items, home page news
section).
5. TIME FRAME – All web updates requests must be submitted
5-10 business days before the item is to be published. Emergency
News Releases or Media Advisories will be published within a reasonable
time period.
Faculty, Staff, Academic Programs, College-related
organizations
Individual academic and administrative departments are responsible
for generating their own pages on the internet as well as the intranet
with assistance, if needed, from IS and OC. Individuals who have
received permission from the Department Head or Dean may place web
pages on the appropriate staging server. The pages are moved to
the College's web site with the approval of the director of Communications.
Individual faculty members and academic department and program heads
may create pages related to course work and/or research interests
for publication on the internal intranet site with approval from
their deans. Such material may also be posted on the College's external
web upon the recommendation of a dean and with the concurrence of
the director of communications.
Required elements
- Identify
Morehouse College on each site's home page and provide a link
back to the Morehouse College home page ( http://www.morehouse.edu
).
- Identify
the department or organizational unit publishing the page. Viewers
may arrive at your page from anywhere on the Web. Don't assume
they know any context for your document.
- Provide contact
information for the department or organizational unit on each
page, including postal address, phone numbers, and an email address
for the maintainer of the page.
- You may wish
to include a footer on each page which provides this information,
as well as a link to the Morehouse College home page. A consistent
footer on each of your pages adds to the sense of a consistent
design throughout your site.
- Use the title
field and meta tags (don't use the same meta tags for each page—be
specific).
The
Morehouse College search engine looks for pages by:
1. Title
2. Meta tags – They are information inserted into the "head"
area of your web pages. Other than the title tag (explained below),
information in the head area of your web pages is not seen by those
viewing your pages in browsers. Consider keywords users might enter
when looking for your site. See example below.
<title>Morehouse
College: Employment Opportunities</</title>
<meta name="description" content="Insert descriptions here">
<meta name="keywords" content="Insert keywords here">
3. Content
Example:
- Include
a "last updated" notice on each page.
- Check all
links (both internal and external). Do not link to pages that
do not yet exist.
- Announce
when you are moving or deleting pages. Write to webmaster@morehouse.edu
and other administrators for sites that might link to yours.
- Test your
work on both Macintosh and PC, in both Internet Explorer and Netscape.
- Use alternate
text in image references when they contain important text data.
Provide alternate means of navigation when using an image map.
Use alt tags and descriptive links.
- Create a
text-only version for graphic-intensive sites.
- Provide
a consistent and predictable navigation scheme.
- Use descriptive
and meaningful links only. Avoid "click here" statements and making
an entire sentence a link.
- Write out
complete email addresses.
- Use internal
links for long pages.
- Design with
web-safe colors.
Disallowed
elements
No web pages at the Morehouse College web
site will contain any of the following elements unless permission
is first obtained from the Office of Communications:
- "Under Construction"
notices. If a page is not ready to be live, don't make it live.
- "Blink"
attribute
- Frames
- Java or
JavaScript, except that which is created by FrontPage
- Custom themes
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