Web Identity Standards

Morehouse College encourages faculty, staff and students to publish freely and openly on the World Wide Web (WWW) within the constraints of existing laws and policies. This document defines the policies and procedures that pertain to creating material for publication on Morehouse College’s Web Site (http:/ and on an internal intranet site associated with the web site (

The College maintains its World Wide Web site to support and advance its mission of teaching, research and public service by giving key external and internal constituencies access to timely and accurate information about the College and its individual offices, divisions, and programs. The College encourages the creation of web material that supports these objectives and when appropriate publishes such material on its web site.

The standards, policies and guidelines in this document apply to all members of the Morehouse College community including faculty, students, student organizations and staff. All standards, policies and guidelines are effective whether at Morehouse College, including the College dormitories, or by off-campus access. Documents that are electronically generated for general distribution from Morehouse College network servers include, but are not limited to: college procedures, departmental procedures, official college pages, unofficial college pages, faculty pages, instructional documents, staff pages, student pages, student organization pages and administrative documents.

The College Home Pages are the "main entrances" to the College's electronic communication network which is comprised of the following:

  • Official Home Page (
  • About Morehouse
  • Academics
  • Admissions
  • Athletics
  • Campus Life
  • TigerNet

Departmental Web Pages are the pages for College academic departments and administration offices. They are the responsibility of the department/office heads and the home page must contain the correct College nameplate (Morehouse College--see the Visual Identity Guide) and logo. A faculty or staff member must monitor student academic clubs or interest groups under the auspices of a department or office. These pages must also contain the College visual identity elements, and may—at the request of the mentor or College administration—include an additional clarifying statement.

Centrally Supported Web Pages are pages that run across department or departmental/office lines, such as "news and events" pages, interim courses and the like. The Office of Communications will help decide which office is ultimately responsible for any page; these home pages also must contain the College's visual identity elements.

Student Organization Web Pages are pages for the use of Student Services-chartered organizations, found within TigerNet, and periodically reviewed by the organization's faculty or staff mentor. These pages must contain the College visual identity elements, and may—at the request of the mentor or College administration—include an additional clarifying statement. In addition, all student organization web pages/websites must be hosted on one of the institution's designated web servers and not by a third-party company. The .edu extension must accompany all websites that are associated with organizations chartered by the College.

Personal Web Pages are pages designed by and for the academic benefit, information and enjoyment of individual faculty, staff and students of the College. These pages are not linked directly to the College's Home Page and do not have to comply with identity standards of the College. A disclaimer must accompany the first personal web page. All content on Personal Web Pages must comply with the spirit and specific content of Morehouse College’s Student Conduct Code, and prohibits such things as dishonesty, racial or sexual harassment, profane or obscene language and other policy violations. Students who publish web pages found in violation of the conduct code are subject to the same disciplinary procedures as listed within the Student Handbook. Employees should review the Employee Handbook For Non-Faculty for conduct codes and disciplinary procedures. In addition, no commercial business endeavors (profit or non-profit) are to be conducted through personal pages on the College system. While Personal Web Pages will not be regularly reviewed and monitored by College personnel, violations that come to the attention of the College will be reported to the appropriate campus conduct boards.

Website Management/Responsibilities
To facilitate the development and maintenance of web content, the College authorizes appropriate administrators, deans, and faculty members to publish material on a College file server that functions both as an internal web site (intranet) and as a staging platform for material that intended for publication on the external web site (

All individuals placing material on the Morehouse College web site, on its intranet site or on TigerNet must abide by all applicable College policies and regulations as well as with all applicable federal and state laws and regulations, including those dealing with copyright and use of the Internet. Questions concerning such laws and regulations should be addressed to the College's General Counsel.

All pages on the College's web site must adhere to and reflect current College publishing policies and practices and, to the extent possible, must be kept timely and accurate.

1. TEXT - All textual content must be copy ready (edited and proofed). IS will only be responsible for the technical development of the provided material and will only correct errors that become apparent through routine spell checks. 

2. PHOTOS, GRAPHICS - All photographs must be in jpeg or jpg format. Graphics or line art may be sent in the gif format. Submit all photos and graphics with 300 dpi resolution. Pertinent reference information should be sent along with all photographs and graphics. 

3. FORMAT - Information (text only) must be received via e-mail as an attached Microsoft Word Document. If the attachment is too large to send via e-mail due to in-house mail server size limitations, information may be provided on a 3.5” floppy diskette, 100 MB zip diskette, or cd-rom.

4. REFERENCE INFORMATION – The following information must be provided before requested updates can be completed.
a. URL – The requested web updates should reference the specific web page to be updated by URL (i.e.,
b. TITLE/KEYWORDS/DESCRIPTION – For each new page created, a general description and a set of 25 relevant keywords must be submitted for search engine indexing purposes.
c. LINKS - Any content containing links should list the complete URL within parenthesis next to the text that is to be linked.
d. PUBLICATION DATES – Web update requests should include a Start Run Date (the date in which the material should be published online) and an End Run Date (for calendar items, home page news section).

5. TIME FRAME – All web updates requests must be submitted 5-10 business days before the item is to be published. Emergency News Releases or Media Advisories will be published within a reasonable time period.

Faculty, Staff, Academic Programs, College-related organizations

Individual academic and administrative departments are responsible for generating their own pages on the internet as well as the intranet with assistance, if needed, from IS and OC. Individuals who have received permission from the Department Head or Dean may place web pages on the appropriate staging server. The pages are moved to the College's web site with the approval of the director of Communications.

Individual faculty members and academic department and program heads may create pages related to course work and/or research interests for publication on the internal intranet site with approval from their deans. Such material may also be posted on the College's external web upon the recommendation of a dean and with the concurrence of the director of communications. 

Required elements

  • Identify Morehouse College on each site's home page and provide a link back to the Morehouse College home page ( ).
  • Identify the department or organizational unit publishing the page. Viewers may arrive at your page from anywhere on the Web. Don't assume they know any context for your document.
  • Provide contact information for the department or organizational unit on each page, including postal address, phone numbers, and an email address for the maintainer of the page.
  • You may wish to include a footer on each page which provides this information, as well as a link to the Morehouse College home page. A consistent footer on each of your pages adds to the sense of a consistent design throughout your site.
  • Use the title field and meta tags (don't use the same meta tags for each page—be specific).

The Morehouse College search engine looks for pages by:
1. Title

2. Meta tags – They are information inserted into the "head" area of your web pages. Other than the title tag (explained below), information in the head area of your web pages is not seen by those viewing your pages in browsers. Consider keywords users might enter when looking for your site. See example below.

<title>Morehouse College: Employment Opportunities</</title>
<meta name="description" content="Insert descriptions here">
<meta name="keywords" content="Insert keywords here"> 

3. Content

  • Include a "last updated" notice on each page.
  • Check all links (both internal and external). Do not link to pages that do not yet exist.
  • Announce when you are moving or deleting pages. Write to and other administrators for sites that might link to yours.
  • Test your work on both Macintosh and PC, in both Internet Explorer and Netscape.
  • Use alternate text in image references when they contain important text data. Provide alternate means of navigation when using an image map. Use alt tags and descriptive links.
  • Create a text-only version for graphic-intensive sites.
  • Provide a consistent and predictable navigation scheme.
  • Use descriptive and meaningful links only. Avoid "click here" statements and making an entire sentence a link.
  • Write out complete email addresses.
  • Use internal links for long pages.
  • Design with web-safe colors. 

Disallowed elements
No web pages at the Morehouse College web site will contain any of the following elements unless permission is first obtained from the Office of Communications: 

  • "Under Construction" notices. If a page is not ready to be live, don't make it live. 
  • "Blink" attribute 
  • Frames
  • Java or JavaScript, except that which is created by FrontPage
  • Custom themes