FOR IMMEDIATE RELEASE

JESSE JACKSON WILL SPEAK DURING THE COCA-COLA LEADERSHIP LECTURE SERIES AT MOREHOUSE COLLEGE

ATLANTA, October 6, 1999 - The Rev. Jesse Jackson, who has led movements for empowerment, peace, civil rights, gender equality, and economic and social justice, will speak during The Coca-Cola Leadership Lecture Series at 7 p.m. Monday, Oct. 25, in the Martin Luther King Jr. International Chapel. The Lecture Series is sponsored by The Leadership Center at Morehouse College.

"Leadership Strategies for International Diplomacy and Negotiation" is the theme of the lecture by Rev. Jackson, who last spring traveled to Belgrade to negotiate the release of three American soldiers who were captured while patrolling the Yugoslav-Macedonian border.

"Rev. Jackson's active role in leading social change during the last 30 years provides an authentic and contemporary leadership perspective that enhances our students' academic experience," said Walter Earl Fluker, director of the Leadership Center at Morehouse College.

"Rev. Jackson's dynamic leadership in international affairs is a topic sorely neglected in the growing field of leadership studies," said Dr. Fluker. "Hopefully, our lecture series will provide an opportunity for critical analysis of Rev. Jackson's perspective on leadership strategies for diplomacy and negotiation."

Endowed by The Coca-Cola Foundation, the lecture provides an opportunity for world-class leaders to share insights about leadership as well as the challenges and opportunities likely to confront tomorrow's leaders. The leadership lecture is held once each semester. Last spring the lecture featured Pulitzer Prize winning author and scholar James MacGregor Burns.

"The dialogue that evolves from the lectures allow students to critically evaluate their thinking on various topics," said Dr. Fluker. "Our desire is for students to understand - in real terms - the responsibility, determination and internal strength required to become a new millennium leader. Rev. Jackson's willingness to offer his insight to young African-American males - as he has done for years Ð is an honor the College sincerely appreciates."

Founded in 1867, Morehouse College is the nation's only historically black, private liberal arts college for men. The College enrolls approximately 3,000 students and confers bachelor's degrees on more black men than any other institution in the world.

Prominent alumni include Martin Luther King Jr., Nobel Peace Prize laureate and civil rights leader; Howard F. Jeter, former U.S. Ambassador to Botswana; Dr. David Satcher, U.S. Surgeon General; Dr. Louis W. Sullivan, president of Morehouse School of Medicine and former Secretary of Health and Human Services; and Michael L. Lomax, president of Dillard University and former president of The National Faculty.

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